Learn How To Start And Scale A Profitable Amazon Business in 2025
Grow a profitable Private Label brand whilst learning from a REAL 7-figure seller
ONE ROADMAP - FOLLOW THE BLUEPRINT
How I Built A 7-Figure FBA Business
You don't need luck - You need a proven system: Watch how I did it
The programme
Unlock Your Amazon Selling Potential with The Ultimate FBA
A fully comprehensive, A-Z mentorship and training system that guides you from beginner to expert, sharing the exact processes and insights I used to scale from a small business into a multi-million pound empire
230+ Lessons
An in-depth training program that walks you through every step of building, launching, and growing a profitable Private Label business, covering everything you need to know, whether you're just starting out or ready to take your brand to the next level
Product Validation
Product validation is key to building a winning brand. I’ll personally review your product ideas in a detailed video, using my experience and expertise to assess its potential for success and provide actionable feedback to guide your next steps
Live Group Calls
Our live group calls give you direct access to expert guidance on every step, from product sourcing to a successful launch, along with real-time opportunities to get your questions answered
Private Seller Group
Get immediate access to our private community of like-minded individuals, all on the same journey to building successful 7 or 8-figure Amazon businesses. Learn from others while building your brand with full support from our TUFBA community
Elite Seller Support
You’ll have direct access to our team of Amazon FBA experts whenever you need support. From product research and sourcing suppliers to launching and scaling on Amazon, we’re here to help with every step of your journey
Product Launch Success
My proven product launch strategy gives you a clear, step-by-step roadmap to successfully launch your product on Amazon. Using battle-tested methods, I’ll help you maximise visibility, drive sales, and build momentum for long-term success
Listing Reviews
Launch your product with confidence! Our expert product review provides detailed feedback to optimise your listing, ensuring you’re primed for visibility and conversions. With proven insights, you’ll set the stage for an explosive launch and drive sales from day one
Advanced Scaling Call
Hit £10k+ in sales and unlock a 1-2-1 coaching call with me! We’ll review your progress, refine your strategy, and map out the next steps to scale your business and skyrocket you to the next level
Access All Areas
You’ll have access to all the experts, tools, and resources you need to build a successful Amazon business. From developing your product to shipping it to Amazon's warehouses, with 12 months of unlimited access to all areas
ABOUT ME
Jonny Paul
Over 10 years ago, I started my journey selling online from just an idea and a lot of determination. Through dedication and hard work, I scaled my business to generate millions of pounds in sales every year, expanding globally to Europe and the USA while building multiple successful brands
Today, I’m fortunate enough to focus on my two greatest passions: product sourcing and helping others achieve their dreams of business success
Having built a thriving business that now runs itself, I dedicate my time to mentoring aspiring entrepreneurs who want to achieve the same success. I’ve had the privilege of helping dozens of other entrepreneurs create and grow private label brands, turning their ideas into profitable, sustainable businesses
If you’re ready to launch your Private Label business or take it to the next level, I’m here to help you refine your strategy, scale effectively, and build a brand you can be proud of!
products sold worldwide
successful products
in Amazon sales
seller feedback
experience
Testimonials
Student Success Stories
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Ontrack to hit £20k profit by month 12
The Ultimate FBA training programme is the best investment I've made for my Amazon business. The results speak for themselves - my sales have skyrocketed since implementing the strategies taught in the program.
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."
Switching to the private label method through our program, Umar transformed his approach and achieved remarkable success, becoming a six-figure seller and recently acquiring another private label brand to expand his portfolio
Now a six-figure seller (soon to be 7), consistently scaling his private label brand with proven strategies
Now a six-figure seller (soon to be 7), consistently scaling his private label brand with proven strategies
Fed up with wholesale penny-pinching, Umar embraced the private label method for bigger opportunities
Fed up with wholesale penny-pinching, Umar embraced the private label method for bigger opportunities
Recently acquired another Amazon private label brand to supercharge his growth
Recently acquired another Amazon private label brand to supercharge his growth
On track to hit his long-term goals and build a thriving, sustainable, legacy business
On track to hit his long-term goals and build a thriving, sustainable, legacy business
Ben joined my program seeking expert guidance to expand his business into Europe. With a clear vision to go global, he leveraged our step-by-step system to navigate compliance and successfully list his products in top European markets
Achieved €70,000 in sales across Europe within just 3 months of joining the program
Achieved €70,000 in sales across Europe within just 3 months of joining the program
Successfully transitioned from wholesale and arbitrage to building his own profitable Private Label brand
Successfully transitioned from wholesale and arbitrage to building his own profitable Private Label brand
Followed a proven step-by-step system to navigate compliance and establish a smooth transition overseas
Followed a proven step-by-step system to navigate compliance and establish a smooth transition overseas
On track to achieve £25,000 in monthly profit within the next 12 months
On track to achieve £25,000 in monthly profit within the next 12 months
Moving to the UK as a student, he followed the traditional path, landing a corporate role at Nike. Through my Private Label training program, Konstantin discovered a world of possibilities and built a future on his own terms
Replaced his corporate salary in just 9 months, proving what’s possible with focus and determination
Replaced his corporate salary in just 9 months, proving what’s possible with focus and determination
Developed a thriving pipeline of products, laying the foundation for a scalable, long-term business
Developed a thriving pipeline of products, laying the foundation for a scalable, long-term business
Turned dissatisfaction into drive, showing that with the right guidance, ambition can change everything
Turned dissatisfaction into drive, showing that with the right guidance, ambition can change everything
Left corporate job to pursue Private Label and continue launching more successful products!
Left corporate job to pursue Private Label and continue launching more successful products!
Kirk joined the program to build a small side hustle, but his story took an incredible turn. Following the launch strategy perfectly, he hit the top of Amazon's first page almost immediately. His "side hustle" quickly became a full-time business, allowing him to leave his airport job and focus on building a range of successful products
Followed the step-by-step launch strategy to dominate Amazon's first page
Followed the step-by-step launch strategy to dominate Amazon's first page
Transformed his side hustle into a full-time business, unlocking financial freedom and growth
Transformed his side hustle into a full-time business, unlocking financial freedom and growth
Left his airport job to focus on building his dream private label brand
Left his airport job to focus on building his dream private label brand
Rapidly scaling his brand using proven strategies for success
Rapidly scaling his brand using proven strategies for success
Declan, a successful franchise owner, joined our program with the goal of building a private label side hustle. Little did he know, this "side hustle" would quickly surpass his expectations and soon rival the success of his main business. With his eye for opportunity and an unstoppable drive, Declan has turned his vision into a fast-growing reality
Grew from £2,000 to £10,000 a month in record time
Grew from £2,000 to £10,000 a month in record time
Sold 450 units of his first product within just 6 weeks of launching
Sold 450 units of his first product within just 6 weeks of launching
Scaled his product line, creating a foundation for exponential growth
Scaled his product line, creating a foundation for exponential growth
On track to achieve his personal and financial goals, aiming for £100,000 in annual profit
On track to achieve his personal and financial goals, aiming for £100,000 in annual profit
Jasdeep came to the program after attempting to launch a product on his own with moderate results. Realizing he needed expert guidance and a proven strategy, he joined us to learn how to scale a successful portfolio of products. The results? Life-changing success, financial growth, and the freedom to spend more time with his newborn
Scaled his monthly revenue from £5k to £25k in record time
Scaled his monthly revenue from £5k to £25k in record time
Launched 10 products in just 6 months, building a thriving private label portfolio
Launched 10 products in just 6 months, building a thriving private label portfolio
Left his full-time office job to focus on growing his Amazon business
Left his full-time office job to focus on growing his Amazon business
Now enjoys more time with his newborn and the freedom to live life on his own terms
Now enjoys more time with his newborn and the freedom to live life on his own terms
Join Today & Start Building Your Brand
Limited Space by Application Only
There are limited spaces per month, maximising your success.
Full Money Back Guarantee
As long as you've watched less than 30% of the training, I'll refund you 100% of your money.
230+ Lessons: Step-by-step video training to build, launch, and scale a profitable Private Label business
Product Validation: Personal reviews of your product ideas to ensure success and guide your next steps
Live Group Calls: Join live sessions where I’ll help support you through every step of your journey and answer your questions in real time
Private Seller Group: Join a supportive community of like-minded sellers to learn, share, and grow together
Elite Seller Support: Direct access to FBA experts for help with sourcing, launching, and scaling
Product Launch Success: Proven strategies to maximise visibility, drive sales, and build momentum
Listing Reviews: Receive detailed feedback to optimise your listing and boost conversions
Advanced Scaling Call: Unlock a one-to-one strategy call with me once you hit £10k+ sales
Access All Areas: Access to my tools, resources, and expert strategies to support your success
12-Month Programme: Enjoy full support for a year, including community access, resources, and guidance
The Process
Your Ultimate FBA Success Journey
Follow a proven, step-by-step framework to build a profitable Amazon business with confidence
Apply
Take the first step today by joining our programme, designed to help you build a scalable and successful Amazon business
Product Sourcing
Learn how to identify winning products, assess market demand, outsmart competitors, and validate your ideas with expert guidance
Product Launch
Master the art of launching your product with a results-driven strategy that maximises visibility and sales from day one
Business Growth
Accelerate your growth by implementing proven tactics to boost sales, improve efficiency, and take your business to the next level
Worldwide Sales
Go global by unlocking strategies to expand your brand and generate sales across international markets
Testimonials
Student Results
Your Amazon Brand Awaits – Are You Ready to Start?
Listen to More Success Stories
More than just a course.
A fully comprehensive, A-Z mentorship and training system that guides you from beginner to expert, sharing the exact processes and insights I used to scale from a small business into a multi-million pound empire
230+ Lessons
An in-depth training program designed to guide you through every step of building, launching, and scaling a profitable Private Label business. From the fundamentals of product research and supplier sourcing to advanced strategies for optimizing your sales and expanding your brand, this program covers everything you need to succeed. Whether you’re an existing Private Label seller or looking to transition your current business to the next level, you’ll gain the tools, knowledge, and support to achieve lasting success
Product Validation
Product validation is a crucial step in building a successful and profitable brand. I’ll personally analyze your product ideas in a detailed video review, leveraging my years of experience and proven expertise to assess their potential for success in the marketplace. You’ll receive actionable feedback on key factors like demand, competition, and profitability, giving you the confidence and clarity to make informed decisions. This tailored guidance ensures you’re investing in products with the highest chances of success, setting your business up for long-term growth
Live Group Calls
Our bi-weekly live group calls provide you with direct access to expert guidance at every stage of your journey, from product sourcing and supplier negotiations to executing a successful product launch. These interactive sessions are designed to give you real-time answers to your questions, personalized advice, and actionable insights to overcome challenges and keep your business moving forward. With regular opportunities to connect with experts and like-minded individuals, these calls are a valuable resource for staying informed, motivated, and on track to achieving your goals
Private Seller Group
Gain immediate access to our exclusive private community of like-minded individuals, all striving toward the same goal of building successful 7- or 8-figure Amazon businesses. This is more than just a group—it’s a thriving network where you can connect, collaborate, and share experiences with others on the same journey. Tap into a wealth of collective knowledge, exchange ideas, and stay motivated as you work to grow your brand. With full support from our TUFBA community, you’ll have the resources, guidance, and encouragement you need to accelerate your success and reach your goals faster
Elite Seller Support
You’ll have direct access to our team of Amazon FBA experts, including my very own Head of Operations from my successful FBA business, whenever you need support. Whether it’s navigating product research, sourcing reliable suppliers, launching your product, or scaling your business to new heights, we’re here to guide you through every step of your journey. With insights and strategies from seasoned professionals who’ve been in the trenches, you’ll be equipped to overcome challenges and drive your business forward with confidence
Product Launch Success
My proven product launch strategy provides you with a clear, step-by-step roadmap to successfully launch your product on Amazon with confidence. Drawing on battle-tested methods that have consistently delivered results, I’ll guide you through every critical aspect of the launch process. From optimizing your listing for maximum visibility to executing effective PPC campaigns and generating sales, you’ll have all the tools and strategies you need to build momentum and set the foundation for long-term success. This is more than just a launch—it’s a strategy designed to propel your brand forward and keep it growing
Listing Reviews
Launch your product with confidence! Our expert product review offers in-depth, tailored feedback to fine-tune every aspect of your listing, from titles and bullet points to keywords and imagery. We ensure your listing is fully optimised to maximise visibility, attract the right audience, and drive conversions. With proven insights and actionable advice, you’ll not only set the stage for an explosive launch but also build a strong foundation for sustained growth and sales success from day one
Advanced Scaling Call
Hit £10k+ in sales and unlock an exclusive 1-2-1 coaching call with me! This is your opportunity to get personalized, in-depth support tailored to your unique journey. Together, we’ll celebrate your progress, analyze what’s working, and identify areas for improvement. I’ll help you refine your strategy and provide actionable insights to tackle challenges and seize new opportunities. With a clear roadmap in place, you’ll be equipped to scale your business and take it to the next level, setting the stage for even greater success
Access All Areas
You’ll have 12 months of unlimited access to all the experts, tools, and resources you need to build and scale a successful Amazon business. From brainstorming and developing your product idea to sourcing suppliers and shipping your inventory to Amazon’s warehouses, our program supports you at every stage. With expert guidance, proven tools, and comprehensive resources available throughout the entire year, you’ll have everything required to confidently grow your brand and achieve your goals
Join Today & Start Building Your Brand
Limited Space by Application Only
There are limited spaces per month, maximising your success.
Full Money Back Guarantee
As long as you've watched less than 30% of the training, I'll refund you 100% of your money.
230+ Lessons: Step-by-step video training to build, launch, and scale a profitable Private Label business
Product Validation: Personal reviews of your product ideas to ensure success and guide your next steps
Live Group Calls: Join live sessions where I’ll help support you through every step of your journey and answer your questions in real time
Private Seller Group: Join a supportive community of like-minded sellers to learn, share, and grow together
Elite Seller Support: Direct access to FBA experts for help with sourcing, launching, and scaling
Product Launch Success: Proven strategies to maximise visibility, drive sales, and build momentum
Listing Reviews: Receive detailed feedback to optimise your listing and boost conversions
Advanced Scaling Call: Unlock a one-to-one strategy call with me once you hit £10k+ sales
Access All Areas: Access to my tools, resources, and expert strategies to support your success
12-Month Programme: Enjoy full support for a year, including community access, resources, and guidance
FAQs
Quite simply, I practice what I preach! Unlike many other "gurus," I didn’t start my career teaching others how to sell on Amazon. I began by actually building a successful Amazon business, and I’ve been doing this for over a decade
With more than 10 years of hands-on experience, I’ve encountered and overcome nearly every challenge Amazon has to offer—from creating top-performing product listings to mastering international market expansion. I’ve imported containers, shipped millions of products globally, and refined my strategies to scale profitably. You name it, I’ve done it!
What truly sets my training apart is that it’s built on real-world experience, not theory. My program distills everything I’ve learned into actionable steps, giving you access to proven methods, expert tools, and personalised support to help you succeed. Plus, you’ll benefit from my ongoing mentorship to navigate your journey confidently.
When you join my programme, you’re not just learning the “how”—you’re learning from someone who’s been in the trenches and knows exactly what it takes to thrive in this business.
Absolutely! The world of Amazon is constantly evolving, and so is my training programme. I’m committed to ensuring that you always have access to the most up-to-date strategies, tools, and insights to maximise your success.
Whenever Amazon makes changes—whether it’s algorithm updates, new seller tools, or shifts in marketplace trends—I make sure to incorporate those updates into the programme. You’ll never feel left behind because my training is designed to adapt and grow with the platform.
Additionally, I’m always looking for ways to improve the program based on feedback from students like you. This means new content, bonus modules, and added resources to keep you ahead of the competition and fully prepared to build and scale your private label business.
Every other week, we host a live Q&A call exclusively for all members of the training programme. These sessions are typically conducted via Zoom, making it easy for you to join from anywhere.
During these calls, you’ll have the opportunity to ask any questions about your Amazon business and get personalised advice on areas such as product sourcing, listing optimisation, launch strategies, and scaling. I’ll also cover common challenges and share insights to help you avoid pitfalls and stay on track.
These calls are not just about answering questions—they’re designed to provide real-time guidance, clarify doubts, and ensure you feel confident in taking the next steps to scale your business safely and efficiently. Plus, they’re a great way to connect with other like-minded entrepreneurs in the program!
You’ll have 12 months of access from your initial signup. After this period, we offer an ascension plan designed to help you take your business to the next level.
This includes continued access to the training programme, updated content, live Q&A calls, and the private mastermind group.
When you reach this stage, we’ll work with you to create a tailored plan that best suits your goals for growing your business to new heights.
Yes, we offer a 14-day refund policy. As long as you’ve completed less than 30% of the training content, you’re eligible for a full refund.
This allows you to explore the programme risk-free and ensures that you’re completely satisfied with your decision to join.
Free Sourcing Guide
Struggling to find a product? Not sure where to start looking? Take the stress out of product sourcing by downloading my FREE guide to help get you started.
Apply
Take the guess work out of building brands on Amazon
Learn from an experienced, real seller getting real results, with actionable systems and processes to follow step-by-step
